Brad Wardell's views about technology, politics, religion, world affairs, and all sorts of politically incorrect topics.
Don't blame pirates for PC game sales decline
Published on July 20, 2004 By Draginol In PC Gaming

This article from "Elf-Inside" about his experiences with games and with Stardock really underscores where the PC game industry needs to go. He has a really good analogy:

When I buy a pizza, I expect to get a pizza. I expect it with the toppings I order, and I expect it to be delivered promptly. By calling Domino's or Papa John's, I've contractually agreed to pay for a pizza when it arrives. But if the deliverman shows up 2 hours late, with cold pizza, with Anchovies instead of Peperoni, then, no, I'm not going to pay for that. The problem with typical game publishers, is they expect you to eat that pizza, and be happy for it. You paid for hot pepperoni, and got cold anchovies, but you have no recourse.

Which is so true. It is also one of the reasons why I think the console market is really starting to eat the PC's lunch. I've been outright hostile to consoles for years but even I find myself starting to buy console games. Why? Because they work out of the box. I don't have to "Wait for the first patch" to play the games.

And PC games have a perfect storm of bad habits:

  • First, I am expected to devote hundreds of megabytes to them. Okay, I can live with that.
  • But then they expect me to keep the CD in the drive.
  • And then I usually have to keep track of a little tiny paper serial number (usually taped to the back of the CD jacket).
  • And all that so that I can play a game that needs a couple of patches to play.

And when the PC sales go down, what's the reported reason? Piracy of course.  Yea, it's piracy. Sure. In my experience of writing games, it's not pirates ripping us off of our hard earned money, it's been publishers.  The tale of Galactic Civilizations is very similar to the tale of Swamp Castle from Monty Python and the Holy Grail.

The other developers told me I was daft to write a space based strategy game for OS/2! So I wrote Galactic Civilizations for OS/2. I was a college student back then so I couldn't afford to get it into the stores. So a publisher called Advanced Idea Machines "published" it. They never paid us royalties and disappeared soon after. Since I had no money, I couldn't afford a lawyer at the time.

So I got smart. Stardock would publish the OS/2 sequel Galactic Civilizations II.  So we made the game, manufactured the boxes, took care of all the marketing and getting it into the stores.  And just to be safe, we had two distributors. One called Micro Central and the other one called Blue Orchards.  Both went went out of business owing us hundreds of thousands of dollars.

That particular incident nearly wiped out Stardock.

But no matter, we recovered. We clawed our way back up and made it into the Windows market.  We decided to make a Windows version and we decided to work with a well known publisher on it (Strategy First). This time everything would go perfectly...

Well, that was a year and a half ago and we're still waiting for royalty payments on most of their sales.  But this time, we had an out -- direct electronic sales. People were able to buy the game directly from us and download the game.

So don't talk to me about piracy. It's not the pirates that have ripped us off of hundreds of thousands in lost royalties. It's been "Real businesses" doing that thank you very much.  The position of royalty eating parasite has already been taken.

It's the demographic of people who allegedly do all this pirating that's been paying our bills. People with Internet connections who download games. They pay my salary. They are my overlord now.  So I hope you can excuse me if I don't lose sleep at night that some 15 year old might have downloaded my game while some executive at a company (or former company) is sailing on their boat paid for by my hard work.  The software pirate can go to jail on a felony, the business executive who doesn't pay royalties gets off the hook.

So yea, tell me again how I need to put some dongle or whatever on my game to keep 15 year olds from pirating? When our contract with publishers forces them to wear a shock collar that I can press a button to shock them if royalties aren't paid on time then we'll talk about forcing customers to deal with massive copy protection. But it's not the pirates I worry about.

I'm sure that Galactic Civilizations is pirated somewhere.  But I highly doubt it's pirated in significant quantities.  I know it sold over 100,000 copies out there. But people didn't pirate it much. Why? Because we didn't force them to pirate it.  We didn't make someone have to create a CD crack so that they could play it on their laptop on the plane where the CD drive is replaced with an extra battery.  We didn't make them have to download "patches" to get the game working.  The version of Galactic Civilizations that won Editor's Choice Awards from most of the major PC game publications was the 1.0 version out of the box.  And we encouraged people to pay their hard earned dollars for the game by giving them value by putting out updates after release. We put out a bunch of free updates that added tons of features. A BonusPak, a free expansion pack.  Heck, GalCiv 1.21 is due out this week!  You want to fight piracy, don't give people a reason to pirate.

In fairness, the retail version of The Political Machine will have a CD check. However, the electronic version from TotalGaming.net will not and users of the boxed version will be able to forgo the CD check after January 1, 2005 as part of our compromise with our publisher. A win-win since the main problem with CD checks is losing the CD or damaging it in the long term and it satisfies the publisher's concern over "0 day warez" sites (though it'll still get pirated I'm sure).

I think that's a major reason consoles are starting to really crush the PC game market.  People are getting fed up. They're getting a cold pizza and being told to lump it. It doesn't have to bet that way.

For example, The Political Machine comes out in August.  We plan to have a free update available for it on the first week that adds some new features and extra goodies. There will be "bug" fixes but they'll likely be bugs no one would run into. And we'll put out updates as regularly as Ubi Soft will let us (unlike with GalCiv, The Political Machine updates have to go through Ubi Soft's outstanding QA department).

We don't do this because we're nice. We do it because it is good business.  If the competing technology (consoles) can't be updated with new stuff after release, then you should exploit that advantage.  And that means add new features, not use the Internet to supply updates that finish the game!

I'm not against copy protection schemes on the PC because I'm some sort of flower child developer. I'm against them because they're bad business. They discourage people from buying PC games in the first place.  Once you make someone have to hunt down a CD crack, you've set them on the path of pirating the whole game and future games.

That's what I hope to see TotalGaming.net prevent.  Make it a no-brainer for someone to purchase games electronically by keeping costs reasonable and make using the games they've purchased easy and convenient.  After all, it's their pizza, deliver it to them as they want and they'll support you with future orders.


Comments (Page 8)
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on Sep 03, 2004
I agree with you 100%, but give me advise on how to publish a game of my own
on Nov 12, 2004
I wonder what the effect of free games like the Steel Panthers games have on game sales.
on Nov 17, 2004
If you look for the thread "Piracy vs Quality", at the bottom of the thread; I believe a lot of what I typed in that thread has a direct bearing on what all of you are talking about. I would also like to agree with Draginol's starting thread. I would probably have never of had to learn how to crack games if I had never of had to try and get past copyright protection when trying to make a backup and I do mean backup copy of my own legitimately purchased game. Now when you try to stop someone from doing something or tell someone they can't do something; (whether it's a child or an adult) whats the first they're going to do. DO IT ANYWAY. Why? To prove a point. What point might that be. Well, there are several ways to say it, but to put simply the best term is " Nobody tells us what we can or can not do!" "We are our own boss!" In other words, if you tell people not to do something, their going to do it anyway just despite you. Some people think of it as a game in itself. As a puzzle you might say. You come out with a new encryption or a new form of copyright protection and these people "WILL" crack it and advertise it just to show how smart they are. Some do it because they hate what they think of as greedy corporations and hold no remorse over a company losing a few bucks out of a million.

Now I on the other hand have only done it out of necessity. To TRY a game and not a glorified demo. If I don't like them, the disc is destroyed or used as a coaster. If I like it, I go and buy a legitemate copy and keep the other disc as a backup. And the ONLY other thing I do it for is to backup up my legitimately purchased games. I'll also be honest, I'm only an ametuer at this, and I only learned because I was forced into learning it by not being allowed to copy my own legitimately purchase games.

THESE COMPANIES HAVE TO LEARN THAT THEY ARE "NOT" HURTING THE PIRATES BY COPYRIGHTING THEIR SOFTWARE, RATHER THEY "ARE" HURTING THE "LEGITIMATE" CONSUMER AND "ONLY" THE "LEGITIMATE" CONSUMER! Sometimes by trying to solve a problem you only make it worse. Your not stopping hackers and pirates from copying games. Your only giving them a test; a puzzle, another game in which they excel in, and you are only giving them another oppertunity to prove themselves.

STOP GIVING THEM A REASON.

If there is no reason, there can be no motivation.
on Apr 09, 2005
What I like less then CD-Check is Online Activation which I see that Stardock has started doing with some of there products. I guess the whole article is pointless.
on Apr 09, 2005

How does your logic track there? As opposed to being an emotional gut-check "because". The activation that we've added to Multiplicity (the only product to make use of it atm, but it's going to be part of the other ThinkDesk components as well) takes place at install time and happens once.

After entering your email and the serial number, it attemps to activate (this is all handled seamlessly in Stardock Central as opposed to standalone builds). And then, from that point, the activation isn't a concern to you. Need to backup that machine? It'll restore and work. Need to update? Again, it keeps working without needing a reactivation. Want to wipe the directory and "completely" reinstall from scratch? Well, it will request to activate again unless you've saved the SIG.BIN, but it'll do it.

Need to install on your laptop or office machines or that one in the den that you don't always use? It'll let you. If you have a corporate firewall or config that's so super-restrictive it can't even get to the Internet, it has a means for send us a short code and we can send back the SIG.BIN.

Every effort (with the exception of automating the email-request bit even more) has been made to keep things seamless and simple for the users. Which at the end of the day is also us. We use our own products. We're not mucking about with some hidden partition table entries. We're not looking at your hardware and trying to decide if "this pc is you" when you swap in a new video card. We're not denying activation because you've already done it ONCE (hello certain $70 program to protect my pc that has 6 processes running). We're not telling you to call an 800 number and wipe the dust bunnies off the little tag on the side of your PC.

I commend the pizza analogy in the original article to your consideration.

What we are doing with the activation in ThinkDesk is putting a mechanism in place to alert us when, let's face realities: you've paid for the app with a stolen credit card, gotten the download links and serial numbers, and proceeded to post that info on the web for 50 people to download.

Because it will cut you off and flag it for us. You want to install on a half-dozen of your own machines off one license for something? Nobody's going to come beating down your door. When you put it on the Internet for anyone to leech what you've probably stolen in the first place, then the app will simply refuse to work for that code.

If you have specific questions that can be answered within reason, I would be happy to answer here or privately via email.

But please don't dismiss the article (and its many other topics well beyond copy-protection) and its premise without the facts. We're not speaking about a $50 game on CD/DVD that you toss on the shelf after a week and never play again with the ThinkDesk activation features. Talk to anyone using Multiplicity as an example of that.

Kris

on May 22, 2005
Can Any one Please Tell Me where i can find Divine Divinity patches, upgrades, downloads
Thank you
Cradlexx@baukalo.com
on May 01, 2006
Uh, that smells like necromancy!
on May 01, 2006
Uh, that smells like necromancy!
on May 01, 2006
Uh, that smells like necromancy!
on May 01, 2006
Sorry, the server lagged terribly!
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