As shocking as this may be to hear, I have detractors. No really, there
are actually people out there that don't like me. Actually, there are people out
there that hate me. The reasons are many fold and this article will only talk
about a particular group since it would take a lot of time to cover all the
different types of people who find me reprehensible.
The type of detractor I'm talking about for the purposes of this article are
the people who dislike me and my employer Stardock largely because of our
on-line "marketing" presence. And admittedly we are unusual in how we interact
with customers. Here are the 3 primary things I do that tick these people off:
1) I (and our company) create desktop enhancement software that isn't free.
2) I (and other people in our company) interact extensively in on-line
communities. When someone says "How would I add a roll-up button to my Windows
title bar?" one of us is usually nearby to say "You can do it with WindowBlinds.
Download it at
http://www.windowblinds.net."
3) When someone criticizes our software or our company, one of us (usually
me) will vigorously defend ourselves or our company. And because we do it so
often and have done so for such a long time, we're pretty good at it.
Usually, people who criticize us or our software don't know what they're talking
about. "Beware, using DesktopX will fry your LCD monitor." We won't let
that kind of thing pass. We also won't let the "I don't like WindowBlinds, it's
a pig" when we know for a fact that WindowBlinds is significantly (i.e. not just
in benchmarks but visually on screen on any reasonable graphics card) faster
than using the built in Windows XP styles.
You add those 3 things together, over time, and you will create detractors.
It's bad enough we're charging money for software that "should be" free. I've
never found the master guide that determines which software it's okay to charge
for and which software "should be" free but apparently some people have access
to this mythical guide of software value. And it sure doesn't help things
that we're all over forums "plugging" our software at every opportune. But if
you make even the mildest criticism and we're all over the poor guy asking him
to back up his assertions.
Because of my statistical...obsession, I've logged the people who are the
most vocal detractors. There are two broad categories for them:
- Superficial Detractors. These are people who just pop in from
time to time to rip on us in some way. But are just as likely to say, in
their next post that "Coca Cola sucks!" Superficial detractors rarely go
beyond the "X sucks" comments.
- Dedicated Detractors. These are the people who consider it their
personal mission to educate the world on our evil and more specifically my
evil in particular. Their focus is on the above 3 issues.
It's these dedicated detractors I find interesting because there is a huge
geographic bent to them -- out of the two dozen or so that I've looked into over
the years, about two thirds of them are from Europe. I've known this for a
long time and have thought about it from time to time. Why it is that the 3
issues I mentioned above affect Europeans negatively so much more so than
Americans?
I have a theory, for what it's worth:
First, I think that Europeans are, as a whole, generally more hostile towards
capitalism and in particular entrepreneurs. While the word, entrepreneur,
is French, it seems to me, based on what I've seen, that it is Americans that
have really embraced it. There seems to be an open distaste for "merchants".
I have read of a few European leaders refer to Americans as either a nation of
"merchants" or a nation of "cowboys". Both terms, ironically, are ones Americans
will happily agree with but not see it as a epithet.
Secondly, I think Europeans are more likely to feel discomfort if not open
hostility to seeing commercially interested parties challenging private persons
over their views. In Germany, for example, it is apparently illegal to run
comparison ads. In the United States, this is standard procedure.
Americans are used to no holds barred debating. We take our freedom of speech
seriously and to the full extent - we believe you can say whatever you want, but
you better be ready to back it up when challenged. Americans seem more
interested in being right than being polite. I think some Europeans find this
off-putting. That it is somehow, distasteful, for people who are making money on
the very topic they're talking about to be openly challenging their critics.
Whereas an American would love to see Bill Gates in the trenches on some
forum hashing it out with hits critics, I think many Europeans would find such a
thing distasteful and sensational. Bad enough that these merchants are selling
their wares, now they're invading our private forums, intruding on our right to
talk about their wares in peace.
It's just a theory, mind you, but I cannot think of another reason why,
statistically, so many of the people who are openly hostile to our company (and
me) are from Europe when it comes to issues that relate to my day job.
"What happened to our right to have an opinion?" says the angry European.
"You have a right to your own opinion," responds the American merchant. "You
just don't have a right to your own facts."
Obviously not all Europeans feel this way. Not even a majority of them feel
this way I suspect. We're talking a relatively small fraction overall. But
it does seem to show a cultural divide on feeling towards capitalism and free
speech.