I don't really like Star Trek. I mean, it's okay. But I don't go out of my way to watch it. Never have. But you wouldn't know that from walking into my house. I have an entire bookshelf full of Star Trek books (that I've never read) and tucked away are various Star Trek ornaments, toys, holograms, and other Star Trek junk.
So if I don't like Star Trek, how come I have all this Star Trek stuff? Simple: People give them to me as gifts.
Here's how it works - I'm a nerdy guy. I mean, my job is on computers. And during the late 80s and early 90s, only "nerds" used computers. You know what I mean probably. I would get questions like "So you're some sort of 'computer genius'?" Right.. Just like other people are Microwave oven geniuses or Driving a car geniuses. We know how to use appliances and other things.
Nerds, for various reasons, are assumed to like Star Trek. And therefore, at Christmas, unasked for, I would get some sort of Star Trek item. Maybe a book. Maybe a toy. Maybe a VHS tape. Maybe a sound track. And so I'd put this away and some guest would come over, spot the Star Trek book on the shelf and whisper to their spouse "Aha! I knew it! I knew he liked Star Trek. Being into computers and all! And Christmas is right around the corner!"
And so the process self-perpetuates. People see the Star Trek stuff, they put it together with my "computery ways" and viola, out pops out a Star Trek-related gift. Star Trek calendars. Star Trek trivia. Spock ears. You name it.
Which begs the question -- maybe Star Trek isn't as big a phenomenon as people thought. Maybe the whole Star Trek mania thing is manufactured by stereotypes to begin with. The ratings for Star Trek shows were never that great. The movies have never done great business. But people assume there's a huge following for all things Star Trek.
After all, look at all those nerdy guys with all the Star Trek stuff...