1. It sometimes felt like blogging is already a clique. A handful of blog sites got all the "glory". Part of my job at Stardock is to analyze the popularity of various websites. So when I applied my techniques to blog sites I found popularity was essentially a mixture of how long these sites had been around, how active they were, and to a less extent, the quality of the blog. This is fair -- on the surface. Afterall, those blogs had put in the time and effort. But at the same time, the level of popularity wasn't just a slight difference, it was a massive difference. A handful of blogs get 90% of the total traffic according to Alexa. There were tons of really good blogs out there that I had a hard time finding that were constantly putting out great stuff that few people would ever find.
2. The blog sites where you could create an account and have your own blog on there seemed primitive. For one thing, little recognition was given out to people for their efforts. The tools and features seemed lacking.
3. On top of the blog sites not having the features I was looking for, they charge money. A lot of money. I couldn't believe it. It shouldn't cost money to have a blog. I help run WinCustomize.com. That's a site that has real expenses. What makes it successful are the skinners who submit their themes, skins, icons, etc. to the site. The idea of even charging them for that would be absurd. They are the ones creating the content.  I can see charging for special features beyond blogging. But it should be free to have a blog with unlimited bandwidth and articles on it.
4. Many of the sites looked ugly. Even JoeUser classic looked pretty awful. When my friends and family looks at what I write, I want it to look nice. So we put together a new look for JoeUser.com that looks nicer.  We'll be coming up with ways for other blogs on JoeUser.com to customize their setup quite a bit but we want to make sure that all the blogs look visually appealing.

And so we've started opening up JoeUser.com. My handle here is Draginol. My real name is Brad Wardell. If you contact someone (see bottom of the page) it still goes directly to me as it always has. But starting now you'll occasionally see articles written by other people on the home page. Maybe they'll be articles I disagree with a great deal. Heck, someone wrote a pro Michael Moore article already! Brrrr. But people who write things that interest other people will percolate to the top. A points system is in place that will help ensure the most popular, best articles come up.

And we'll be having Stardock and its sites link to JoeUser so that blogs written here can be seen. And yet at the same time we'll be putting in features so that you can control who sees your blog (everyone, just you, just a select group of users, etc.). 

It's going to be fun. As for the original Joe User (Draginol), I'll still be blogging. My specific page here is draginol.joeuser.com. So you can still see my specific stuff.