One of the things I've come to realize over the years is that our company's
management team is incomplete. Much of Stardock's success can be attributed to
the incredible talent of our company's developers and management. But as
we've grown, particularly in the past year, holes have appeared.
For one thing, when you're small, having a management team full of
specialists is good. I'm the only generalist in the management team. That works
fine when you're a start-up. But as you get bigger you need more
generalists. Bigger companies need more people who know how to code, know how to
market, know technology, know business, and know how to deal with other people
diplomatically normally or ruthlessly when necessary.
What our company is missing, in other words, is a Vice President. But
you can't easily just hire a VP. I have friends who are well suited to the
position but I know better than to hire friends into the company at this point.
I have two friends who fit the mold perfectly, Phil and Kirk. So I say to
myself, I need people like Phil and Kirk who aren't Phil and Kirk. But that's a
real challenge.
I get resumes on my desk on a regular basis from sales managers, executives
from large companies, chief technologists, etc. None of them fit the
critiera because they either:
- Are too business-oriented. In a tech company, you have to know
coding or else the developers will walk all over you. Developers respect
other developers. I'm not a great coder but my coding credentials are strong
enough that I have their respect. I also know the lingo and know how to
evaluate different technologies. Too many would-be VPs just don't know
technology well enough or at least as well as they think they do.
- Are too sales-oriented. We already have an outstanding sales
manager.
- Could fit the criteria but want huge HUGE salaries (i.e. >$200,000
annually) when in reality we aren't prepared to pay even half that in salary
but have stock options.
This has really bitten me in the last few months as I've had to increasingly
travel to companies to close deals that really are more suited to a VP.
One trip was to work out an agreement with a major games publisher. A couple
weeks later I was off to the other coast to put together a project agreement on
a major Object Desktop related project. Two very different things both
requiring me to fly out there. That's time I'm not helping steer the
company (and in 4th quarter, our busiest quarter).
Most entrepreneurs come in pairs or in threes. That's how they avoid
this. A group of friends get together and start a company together.
Stardock was founded just by me. And I'm an only child. And now it's too late to
bring in friends to be principles because we're big enough to the point where
there is definitely a hierarchy and while one of my closest friends does work at
the office, we've known each other for decades now (we met when I started high
school) so the company hasn't affected that and I'm not really in an authority
position relative to him so it works out. A VP, on the other hand, is someone
who would be in the direct chain of command and hence bringing in a friend at
this point for that position wouldn't fly.
And so the search continues...