http://gawker.com/5641211/steve-jobs-in-email-pissing-match-with-college-journalism-student?skyline=true&s=i
A woman buys an apple from a local farmer. The woman now has an apple and the farmer has money. Both parties have made, what they believe, is an even trade.
Yet, time and time again we see people who feel entitled to something beyond the original trade. In this case, the woman buys an apple and now expects the farmer to help her out on something unrelated.
What amazes me is how quick the media is to sympathize with the one asking for something beyond what they paid for simply because the other party is a CEO.