One of the biggest problems I’ve run into as a business person is that I’ve never treated the PC game industry as a genuine business. It was a hobby side project. I’m one of those guys who want the game industry to work better and I want to make games for those vocal people on net.
When Elemental: War of Magic didn’t live up to the standards we had hoped for, it was pretty stinging to my “my people” turn on me so quickly and so adamantly. It was a bitter lesson that required me to stop thinking of PC games as a hobby and more of a business – which is what I’ve started doing.
The problem has continued to be, our games are made by and for those people who yell loudly on forums. I’m not happy unless they’re happy. I want to be happy.