Brad Wardell's views about technology, politics, religion, world affairs, and all sorts of politically incorrect topics.
I'm going to do what I want to do
Published on May 14, 2008 By Draginol In GalCiv Journals

About once a month someone, somewhere, will comment on something I've written saying how "A CEO shouldn't act unprofessionally in public".  Over the years, I've gotten that message hundreds of times along with predictions of demise for my company due to my "public" behavior.

A long time ago I took a calculated risk:  Most people would prefer a CEO that is transparent, open and tells the truth even if those truths are sometimes not what they want to hear versus the traditional CEO that seems more like a politician.

Obviously, the company's continued survival tends to imply that the fact that I look at customer / developer relationships as a partnership of equals rather than one of master / slave as some "customers" online seem to think is not too damaging.

And even if it were damaging,  I would still do what I do no matter what. That is my primary motivation for having a company: To do what I want.  I want to make stuff for other people. Those people are my partners. It's a coequal relationship.

My personal and professional objectives have always been the same: I want to do what I want to do.

Freedom has consequences.  I am certain, beyond a doubt, that my public postings on various topics over the years has alienated some percentage of users who have encountered what I written to the point that they have decided to not purchase products and services from my company.  I'm okay with it.  It's a price I'm willing to pay to be able to do what I want.

I don't subscribe to the belief that because someone buys a product that they get a license to behave terribly.  A person exchanges their money for a product or service and that does not imply giving them the right to heap abuse on us or others.

Stardock isn't a public company. It's not investor run. It doesn't even have investors. It's my company. This makes it a bit unusual in the investor-driven technology industry. In the case of Stardock, it means that the company reflects my values. In particular, transparency and collaboration with others. That means I'll discuss things like legal cases or matters that people will predict will be our ruin.

Transparency is a double-edged sword. We won't tell people what they want to hear. We simply tell them what we believe is the truth -- even if that is not necessarily good news for us. Moreover, it also means we work on the things we want to do rather than what is arguably the most profitable.

Sure, there's a cost to doing what you want to do. I have gotten plenty of ribbing that we tend to prefer to make TURN-BASED fantasy strategy games instead of making action games.  But I want to make a turn-based fantasy strategy game. It won't sell as well as an FPS would but so what? What good is more money if you can't do what you want to do?

I'm 36. I'm a pretty happy guy.  I enjoy what I do. I enjoy hanging out with people online (most of the time).  And I get to work every day with people who I really like. Not just professionally but on a personal level.  So I tend to think I'm probably doing something right. But more to the point, I'm way past the point where I have to do anything I don't want to do. So I'm not inclined to put up with crap.

There is always some guy on the net who insists that THIS time, something i've said or done is going to be the end. Not a week goes by that someone doesn't insist that we're doomed because of something I've posted somewhere. 

But you know what?

Every day at Stardock is FUN.  Even during crunch-time it's FUN.  And why is it fun? Because every day we do what we want to do. It's why we are able to attract the best and brightest. Because the best and brightest are often motivated to have the freedom to work on the things they want to do work. To do the things they want to do.

And part of doing what you want to do is being able to show some obnoxious customer the door or making clear that we don't want or need jerks using our stuff.

But at the end of the day, it doesn't matter whether I'm justified or not because I'm going to do what I want to do. And so far, it's worked out pretty well for both me, my family, my coworkers, and our customers. 


Comments (Page 2)
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on May 15, 2008
The typical loud mouth posting on a web forum is a cretin. And I am willing to say, on the record, that yes, I do know more.

======

This was great, and oh so true. Brad, I like your products. Please keep making them.

And for the record, I like turn based fantasy games. I STILL, after all these years, have Master of Magic installed and working on my Windows XP machine. I still play it, crappy VGA graphics and all, because it's a great game. When my children grow up, I expect we'll still be playing GalCiv-2 (-3 someday) as well.


- Kirk Simmons


on May 15, 2008
Hahahaaaa!!!!

Way to go Brad!! Do it your way and if "they" don't like it....well that's "their" problem and they can go back to where they came from and take their high horse with them.

You own the company, you run it how you damn well please and last time i looked you happen to live in a free country...Besides which....seems to me your doing a damn fine job!!

Great to know that your not going to change your ways to conform to what others feel is the "right" way to behave.

Perhaps those who criticize you should hold their comments off till they own their own multi-million dollar software company and still find the time to hang out on forums with their customers......


Neilo.
on May 15, 2008
First, I've never been to neowin.net, never heard of it in fact.

I do tend to find that a lot of CEOs have a big ego. Though if the CEO built up the company from nothing to a multi-million dollar business, can you blame them?

The part that gets frustrating about that is when they grow, they change. You start out with 1 $50 customer, and that custom is important. Then you have 100, 1,000, and now millions of $50 customers.

CEOs tend to at that point care less about each customer and more about the bigger pictures. Of course, this usually is whats expected of them.

Pick a random game company, or software company - Its the norm.

I will say that Stardock has been very interesting.

You adapted to the age of the internet, where blogging is normal, and communicating with customers on a personal level is just as normal.

Other companies have "community managers" that handle that aspect, because they don't yet know how to integrate it into their company culture.

You see this with EA and BioWare.

EA isn't involved with its community. BioWare is.
Though the "Sims" division of EA is somewhat involved, its still through dedicated "community" people though who are not as attached to the products.

When EA purchased BioWare, the community (good and bad) came with it.
The recent DRM fiasco showed a bit of the community interaction there.

What I'm seeing is Stardock has more of its staff in general involved. Not "community managers", but from the CEO to the individual programmers and QA. The culture of the company is interaction.

When Sins and IronClad came out I was also curious to watch this interaction take place with the IC people. Publishers usually don't want developers talking to people. Publishers like full control of it.

IC has been getting more involved in the community, but I imagine its been a bit of a shock for them to adapt to how you do things.

Now we have Demigod, and GPG. I'm curious how GPG will handle the additional freedom that SD allows.

I believe it made Sins a better game, and hopefully Demigod as a result of that increased interaction.

You don't act like people are accustomed to a CEO acting. However, I believe your acting more like we all want a CEO to act.

We have a question - You answer the question. Good or bad, you answer it.
You don't hold our hands and tell us what you think we want to hear - You tell us what your thinking, and what your going to do. Its more honest.

People will whine, its human nature. Especially on an anonymous medium like the internet.
I think the majority appreciate your honesty, and as a result the honesty of your company as a whole.
on May 15, 2008
I for one completely agree with Draginol's behaviour. That is indeed how a CEO should act, not how he shouldn't. I detest the current business practice of lies and treachery, which seems to pervade the world. I'd much prefer if people actually did as they thought and didn't lie about whatever happens in their company, to the constant bullshitting that is the norm. If people don't buy from you because of that, that's only good, because that means they won't regret the purchase anyway. If they did buy from you under false pretenses, then they'd be bitter about it regardless. Your style of handling a business is what I strive for, to do what you want regardless of what brings the most cash in. After all, what good is money if you can't fulfill your dreams?
on May 15, 2008
Brad I about ten years ago I was in a job that gave me over 20 dollars an hour but it was rotating shift work I enjoyed the work but it was slowly killing me.I am now an artist which does not make near the amount of money I once did but I now do what I love and I paint what and how I want Not what others want me to paint and I am perfectly happy !!Follow yo9ur dreams you will be happier and healthier
on May 15, 2008

I don`t get it,... how is it so arrogant to say

I am whom ever I said I am,.. I am the way I said I am

most people can not be taken at Face value

on May 15, 2008
Hello Brad,
You know what? People who think you're unprofessional can go screw themselves. I play your games and before you made this post I didn't really know that part of the backstory to Stardock but there is one point I think people who expect you to act like a "CEO" are missing. You obviously are a real person and you don't let a fancy title get in the way of that. I'd rather be pissed at a comment you've genuinely made than have a hundred platitudes shoved down my throat like so much proverbial shiat by a "real" CEO anyday. You get it and people complain about you because they don't get it yet. Stardock reputation points +10 with your post.

Now to go convince more people to buy TotA so we can get more patches...
on May 15, 2008
Good thing you don't allow the rantings of a few cretins to bother you   

At what point do you cease being the owner of a company and start being it's CEO?
on May 15, 2008
Well, you can come across as aggressive. But every time you do you seem to justify it so whatever.

Honestly I have known many worse people then you in power over forums and such.

Your not a bad guy, your just not subtle.
on May 15, 2008
A CEO is a target the second he/she walks out the office door, your attitude is "the glass is half full". Too many people believe "the glass is half empty", and will continually refer to and speak about anything from the negative standpoint. The end result is they have a negative character. Life is a mirror, they end up being a negative downbeat person.

The latter dont achieve, will never get what they dream of, they believe there is always something or someone else who has stopped them - "not my fault" "didnt have time" "yeah well he's a lucky guy, never happens to me" etc etc. There is always reasons why something didnt happen, excuses for this that and the other, and thats virtually all that comes out their mouth - moaning and excuses. They end up lashing out at those who do achieve and are prepared to work at it to get what they want.

People only succeed when they get it into their head that success only follows multiple failures, learning from them, and moving on. Those that cant get past that will always trip up (except it will never be their fault "its because ...... ".

Being a Business Owner is the loneliest job in the world, because all you usually see are the negative Posts and Comments - people who are happy, dont usually say so, they see no point. Its easy therefore to get doubt creeping in the mind. Its remarkable that in the 24hrs since you posted not one negative comment of any significance has been posted. That in itself speaks volumes, so keep the faith - doubt destroys Companies, confidence and drive builds them.

Regards
Zy
on May 15, 2008

Well all this has been known for years, Brad - and I still like the fact that you are what you are

Stardock and indeed the world would be a poorer place without you.

What I don't get is how you get it all done:

1. AI coding
2. Managing Stardock
3. Representing Stardock towards associates, business partners etc.
4. Spending time with your family
5. Playing with the toys you mentioned
6. And on top of all that engaging in tons of discussions on various online communities

And all that within the 24 hours of the day. Do you ever sleep??

Morten
on May 15, 2008
Great- make us jealous Brad. I mean, all I've got that you don't is a death ray laser. Now if I could get it into space... we'd be on even footing happiness wise.

I find it funny that you have had so many people telling you this that you had to write a post that boils down to "Well, I have a life outside my job- and on my free time I can do what I want". Seriously, why do people get all worked up when other people share their opinion? I only get annoyed when people say stupid stuff.
on May 15, 2008
There's been quite a bit of talk about arrogance or aggressiveness here. Personally, I don't think that's the issue.

Brad, one of the things that set you apart from other people in similar positions is (imho) - passion. No matter whether you're talking about your game, your company, the business in general, politics - you always seem to do it with passion.

Being passionate also means that you're often not very careful. You're stepping on other people's toes. I also suspect that your ardent, opinionated style of discussion can be a bit intimidating for people who don't share your opinion. *But* you've got the same right to voice your opinion as anybody else. And I feel respect for your upright way to stand true to your opinion, instead of just telling people what they may want to hear.

I mean, I *do* have my doubts about your career chances in the diplomatic corps - but fortunately for me, you decided to become a game designer instead.

Keep your passion.
on May 15, 2008
Dude what are people complaining about, Brads Great. Love the dedication and that Stardocks puts all its effort for great service and quality products. Dude great post. Also Brad you have a Porsche 911 Turbo... You lucky son of a... Great car aint it! God I love Porsche! Keep up the great work!
on May 15, 2008
I don't think Brad is very rude or offensive or misrepresents stardock with his verbal behaviour. I think the CEO of American Apparel is someone who does more risky and offensive behaviour than Brad, but then, American Apparel has recently gone public.
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