Brad Wardell's views about technology, politics, religion, world affairs, and all sorts of politically incorrect topics.
I'm going to do what I want to do
Published on May 14, 2008 By Draginol In GalCiv Journals

About once a month someone, somewhere, will comment on something I've written saying how "A CEO shouldn't act unprofessionally in public".  Over the years, I've gotten that message hundreds of times along with predictions of demise for my company due to my "public" behavior.

A long time ago I took a calculated risk:  Most people would prefer a CEO that is transparent, open and tells the truth even if those truths are sometimes not what they want to hear versus the traditional CEO that seems more like a politician.

Obviously, the company's continued survival tends to imply that the fact that I look at customer / developer relationships as a partnership of equals rather than one of master / slave as some "customers" online seem to think is not too damaging.

And even if it were damaging,  I would still do what I do no matter what. That is my primary motivation for having a company: To do what I want.  I want to make stuff for other people. Those people are my partners. It's a coequal relationship.

My personal and professional objectives have always been the same: I want to do what I want to do.

Freedom has consequences.  I am certain, beyond a doubt, that my public postings on various topics over the years has alienated some percentage of users who have encountered what I written to the point that they have decided to not purchase products and services from my company.  I'm okay with it.  It's a price I'm willing to pay to be able to do what I want.

I don't subscribe to the belief that because someone buys a product that they get a license to behave terribly.  A person exchanges their money for a product or service and that does not imply giving them the right to heap abuse on us or others.

Stardock isn't a public company. It's not investor run. It doesn't even have investors. It's my company. This makes it a bit unusual in the investor-driven technology industry. In the case of Stardock, it means that the company reflects my values. In particular, transparency and collaboration with others. That means I'll discuss things like legal cases or matters that people will predict will be our ruin.

Transparency is a double-edged sword. We won't tell people what they want to hear. We simply tell them what we believe is the truth -- even if that is not necessarily good news for us. Moreover, it also means we work on the things we want to do rather than what is arguably the most profitable.

Sure, there's a cost to doing what you want to do. I have gotten plenty of ribbing that we tend to prefer to make TURN-BASED fantasy strategy games instead of making action games.  But I want to make a turn-based fantasy strategy game. It won't sell as well as an FPS would but so what? What good is more money if you can't do what you want to do?

I'm 36. I'm a pretty happy guy.  I enjoy what I do. I enjoy hanging out with people online (most of the time).  And I get to work every day with people who I really like. Not just professionally but on a personal level.  So I tend to think I'm probably doing something right. But more to the point, I'm way past the point where I have to do anything I don't want to do. So I'm not inclined to put up with crap.

There is always some guy on the net who insists that THIS time, something i've said or done is going to be the end. Not a week goes by that someone doesn't insist that we're doomed because of something I've posted somewhere. 

But you know what?

Every day at Stardock is FUN.  Even during crunch-time it's FUN.  And why is it fun? Because every day we do what we want to do. It's why we are able to attract the best and brightest. Because the best and brightest are often motivated to have the freedom to work on the things they want to do work. To do the things they want to do.

And part of doing what you want to do is being able to show some obnoxious customer the door or making clear that we don't want or need jerks using our stuff.

But at the end of the day, it doesn't matter whether I'm justified or not because I'm going to do what I want to do. And so far, it's worked out pretty well for both me, my family, my coworkers, and our customers. 


Comments (Page 1)
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on May 15, 2008

No one has commented on this article. Be the first!

 

Why do you insist on not fitting into other people's ideas of what a CEO should be?  I mean Hey!  If people play YOUR game, shouldn't you play their "game"?  Pfft.  Hell no.  Good on ya.

 

on May 15, 2008
That's it, I'm sold. When I finish my CS degree, I'm sending you my resume.
on May 15, 2008
But I want to make a turn-based fantasy strategy game.


And I for one am very grateful.
on May 15, 2008
For the record, Brad, you come across as an arrogant ass every now and then in the posts I've read here, particularly when you are irritated about user complaints, and really particularly when users are complaining loudly about rather minor issues. No offense meant - I think this is a GOOD thing.

I for one think it's stupid to expect this won't happen. People without passion (i.e., those who act "professionally") aren't even human anymore. Humans get angry, take things personally, yell back, and sometimes just say "f*** you, you're an idiot."

I have been on both sides. I've been the know-it-all who knew nothing and clung to my idiocy just because I was an arrogant moron. And I've been the guy who really did know it all - getting frustrated with the other guy who's clinging to his idiocy, and eventually humiliating him just because it felt good to show everybody else how wrong I was.

I don't think everybody should act out every single thing they're feeling, but what kind of life would it be to never interact with others on a human level just because you're well-known? Screw that.

Seeing a real person behind Stardock is absolutely wonderful. Let the whiners whine - I think there are a lot more people who appreciate the "unprofessional" attitude you carry with you.
on May 15, 2008
I also should say, I consider honesty to be very important, and acting "professionally" is rarely very honest. When people treat each other courteously solely because it's expected, I despise it. It means nothing to be respected by somebody who never once has even shown the capacity for disrespect.

Fake diplomacy just gets under my skin. My personality pisses people off at times because of this. Tact is good to a point - tell people the truth, but don't be a jerk about it. But it's absurd to be walking on eggshells just in case somebody somewhere may take some amount of possible offense at what you say maybe.
on May 15, 2008
I have never been offended by you, Brad.

I applaud you!

You stick to your beliefs, thick or thin.
You do what you know is right! - And to hell be damned to those that think you should cater to anyone and everyone in the name of the Almighty BUCK!!!

You make great products, and you and your team support them better than any other company out there.


Keep doing what you do best.
And keep saying as you see fit.
on May 15, 2008
Well said! I bet most people here would love to be in your position and be able to produce the games that you want to play, not the games that the "console generation" seem to buy by the bucket load. I play games for fun and relaxation and so enjoy turn-based, RTS simply don't appeal (no, not even SINS even though I did buy it).

As to the "appearance of arrogance": I'm a fellow IT professional and I know that I've grown steadily less tolerant of so-called "IT experts" who think that because they own a PC at home and "program Facebook", they are qualified to question my 20 years of professional expertise. My replies have been getting shorter and more to the point to where I know that I'm verging on rudeness, but sometimes you just get sick of explaining the obvious over and over. I can only sympathise with you having to deal with an entire WWW load of those people rather than just one companies worth!
on May 15, 2008
I've got a beautiful wife. 3 wonderful children. Plus I've got the toys. The Porsche 911 Turbo, the boat, the lake cottage, the big house, etc.


Dude, teach me.
on May 15, 2008
I'd give you a standing ovation, but no one would see it

I have to give you credit for stating your beliefs and not apologizing for them.

I also like the fact that you realize some customers need to be shown the door. I have been in some form of customer service for most of my adult life, and frankly, some 'customers' shouldn't be allowed to interact with other human beings (I'm exaggerating a bit). For example those 'Customers' whose cable goes out for literally two minutes and would want a free MONTH of service...or those who can't understand that they may have to wait for a DSL order to be filled because the special rate flooded the company with orders...or those who don't understand why a service truck is not coming to their house, even though it's 9pm and dark...and these customers clog up support lines with endless 'supervisor/manager' requests while reasonable people with reasonable requests can't get helped.

I could go on about your other points too, but the bottom line is I loved the post and wish you all the best!
on May 15, 2008
When I finish my CS degree, I'm sending you my resume.


I keep mentioning that they should hire me to translate all their programs and documentation into Spanish, too . . .
on May 15, 2008
For example those 'Customers' whose cable goes out for literally two minutes and would want a free MONTH of service...

Funny you should mention that.

I recently requested a refund from COX, because of my services being interrupted so often in the past month.

I did not specify a refund amount, but I did expect something.

They gave me about a $20 refund, for services that have been going in and out for the past month.
Sometimes for several hours at a time, several times a week.

I was happy enough with that. But, their service continues to be sporadic
Updates, they say.



I like Stardock's services much better than COX.
At least I can get a straight answer.

on May 15, 2008
I really like your honesty and "near to community" Brad, there are allways people complaining about something, especially about "Leadership" but you can't complain about beeing honest in my opinion

I think the question is, what community you want to have on Stardock, and by saying what you really think, the people that really like what you do/say will stay.

I hate guys beeing friendly just for making profit, and thats what's different here.

Doing a game you want to do is not allways the most profitable way, but you recognize, if the developers of a Game love their game or not, and in Case of GalCiv I recognized much love in detail, thats why it made me a huge Fan of it. You must know I'm not an excessive Player, but Galciv is something that attracted and positively influenced me my last years.

Keep on like this Brad!

-Stefan

on May 15, 2008
Dang you, draginol, dang you... for not replying to this topic and thus making me unable to give you Karma for a post that really does deserve some.

on May 15, 2008
I suspect that a CEO *has* to be an arrogant ass now and then.
on May 15, 2008
I very much enjoy like the fact that here we get straight, honest responses from the CEO. Seeing discourse on these issues, even if it's with the typical hyperbole of forums, makes me feel more connected with the products. It's refreshing not to receive misleading distilled information from fear motivated spin doctoring PR people, if we receive anything at all in other places.

I'm lucky to be an engineer working in a company owned and run by an engineer. The environment is vastly better than being driven by stockholders who don't understand the product. Getting straightforward, sane, and honest responses, even when we severely disagree or it's rough around the edges builds more respect, loyalty, and happiness at work than those trying to be everything to everyone.

When a customer costs us more money than they're worth in either time (i.e. opportunity) or money, we send them away. After all, we're here to make money, not electronics components. The customer is only right if he doesn't prevent you from being profitable.
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