Brad Wardell's views about technology, politics, religion, world affairs, and all sorts of politically incorrect topics.
I'm going to do what I want to do
Published on May 14, 2008 By Draginol In GalCiv Journals

About once a month someone, somewhere, will comment on something I've written saying how "A CEO shouldn't act unprofessionally in public".  Over the years, I've gotten that message hundreds of times along with predictions of demise for my company due to my "public" behavior.

A long time ago I took a calculated risk:  Most people would prefer a CEO that is transparent, open and tells the truth even if those truths are sometimes not what they want to hear versus the traditional CEO that seems more like a politician.

Obviously, the company's continued survival tends to imply that the fact that I look at customer / developer relationships as a partnership of equals rather than one of master / slave as some "customers" online seem to think is not too damaging.

And even if it were damaging,  I would still do what I do no matter what. That is my primary motivation for having a company: To do what I want.  I want to make stuff for other people. Those people are my partners. It's a coequal relationship.

My personal and professional objectives have always been the same: I want to do what I want to do.

Freedom has consequences.  I am certain, beyond a doubt, that my public postings on various topics over the years has alienated some percentage of users who have encountered what I written to the point that they have decided to not purchase products and services from my company.  I'm okay with it.  It's a price I'm willing to pay to be able to do what I want.

I don't subscribe to the belief that because someone buys a product that they get a license to behave terribly.  A person exchanges their money for a product or service and that does not imply giving them the right to heap abuse on us or others.

Stardock isn't a public company. It's not investor run. It doesn't even have investors. It's my company. This makes it a bit unusual in the investor-driven technology industry. In the case of Stardock, it means that the company reflects my values. In particular, transparency and collaboration with others. That means I'll discuss things like legal cases or matters that people will predict will be our ruin.

Transparency is a double-edged sword. We won't tell people what they want to hear. We simply tell them what we believe is the truth -- even if that is not necessarily good news for us. Moreover, it also means we work on the things we want to do rather than what is arguably the most profitable.

Sure, there's a cost to doing what you want to do. I have gotten plenty of ribbing that we tend to prefer to make TURN-BASED fantasy strategy games instead of making action games.  But I want to make a turn-based fantasy strategy game. It won't sell as well as an FPS would but so what? What good is more money if you can't do what you want to do?

I'm 36. I'm a pretty happy guy.  I enjoy what I do. I enjoy hanging out with people online (most of the time).  And I get to work every day with people who I really like. Not just professionally but on a personal level.  So I tend to think I'm probably doing something right. But more to the point, I'm way past the point where I have to do anything I don't want to do. So I'm not inclined to put up with crap.

There is always some guy on the net who insists that THIS time, something i've said or done is going to be the end. Not a week goes by that someone doesn't insist that we're doomed because of something I've posted somewhere. 

But you know what?

Every day at Stardock is FUN.  Even during crunch-time it's FUN.  And why is it fun? Because every day we do what we want to do. It's why we are able to attract the best and brightest. Because the best and brightest are often motivated to have the freedom to work on the things they want to do work. To do the things they want to do.

And part of doing what you want to do is being able to show some obnoxious customer the door or making clear that we don't want or need jerks using our stuff.

But at the end of the day, it doesn't matter whether I'm justified or not because I'm going to do what I want to do. And so far, it's worked out pretty well for both me, my family, my coworkers, and our customers. 


Comments (Page 3)
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on May 15, 2008
...why don't YOU run for president?

on May 15, 2008
Brad,

It is refreshing to see such a deliberate refusal to be molded by the desires of other people simply because they want something or the consequences of offending them. Far from deterring me from Stardock's products, your frank honesty encourages my patronage.

I do feel compelled by my conscience to remind you, however, that there is a Lord in heaven to whom we all answer. He does what He wants too, and while His terms are gracious beyond our imagination, refusing them is quite inadvisable. That is between yourself and Him, and my reminder may be redundant, but I hope your joy (including your remarkable career in game development) does not end with this life.

Blessings,
Keith
on May 16, 2008
Brad, I think you do a great job as CEO for Stardock and with how you direct the company. And it's great you recognize the perceptions of other people and feel free to live up to your own standard instead of others.

But...be careful. Having knowledge (and knowing it) easily leads to pride, and pride carries with it a host of bad stuff that could turn your American dream sour.

My suggestion? Intentionally do things that would keep you from becoming too lofty. Help answer phone calls at the business. Clean up the break room(s). Chat with the janitor. Find ways to do things that allow you to serve others. And maybe you already do this, so my whole point is worthless. But if so, keep it up. I want to see you continue to succeed and be able to strike that great balance between knowing a ton, but also being able to relate to others and evaluating ideas and comments well.

Thanks for the insight. Very interesting!
on May 16, 2008
To me (and i'm sure to many others) DID has much more implications & meaning than DO in some ways or another. Not trying to be smart but if you carefully step back, relax, juggle with facts and perspectives & put your mind scanning radar on time as a whole concept - it will come to you, just as rain falls and radiation burns it back up into clouds.

I'm 52, divorced, on foot, unemployed... happy as hell - somehow, retired from the grand scheme of social undertakings.
Got 250,000$ many times over, spent it.
Drove a Mazda RX3, coded bazillions of scrap lines in C for anybody who'd ask and pay for it, sold bricks & mortar bags in public - all stuff of the past.

Present & today is key to my hopes & plans. Tomorrow is a never loop which won't hit our lazy foot steps until we run towards some personal goals; in my case latest being, just playing Twilight of the Arnor and developpping Mods for it.

My liberty is a result of some choices made, my fortune and current bank account of context and Oil companies greed.

I regret Nothing of Anything like a well known Quebec's Diva sang in the 30's.

Cuz, no matter where & when anyone is in time, if they didn't do what they wanted to do... life's natural luck has simply skipped them over for a very good reason.

But, i certainly will. Like i should or not.



on May 17, 2008
But...be careful. Having knowledge (and knowing it) easily leads to pride, and pride carries with it a host of bad stuff that could turn your American dream sour.


Agreed. Let your actions speak for you. Actions do indeed speak louder than words.
on May 17, 2008
Aye. Freedom makes the difference between living and surviving.
on May 17, 2008
Hm. Nothing pithy to say.

Impressive you built a $20 million dollar company - holy shite.

You obviously care some what people say/think or you wouldn't have posted the whole topic - you would have just said fuck it. But ... I don't think it's wrong to care.

I'm glad for Galactic Civilizations. I'm ecstatic the Stardock team are making a TURN BASED fantasy game. I'd pay $100 for some of the games the Stardock team has turned out.

I hope your 60 employees are all highly paid. They deserve it. It seems a team effort to me.

As long as your posts/attitudes don't affect the employees ... it doesn't bother me. It would bother me if a rich CEO ruined the lives of his employees who depend on him/her if they destroyed the company's credibility - but that doesn't sound like the case.

Money isn't the core goal, being a good person is the core goal .... and being good has nothing to do with being liked/polite to everyone.

Heh. Okay. Lemonade is good if fresh squeezed - now THAT is pithy.
on May 19, 2008
Just a note, Brad.

Your the guy who says we don't need DRM. You don't penalize me, a customer for purchasing a product that I want to buy.

You make good games.

And I'm looking forward to the Fantasy Strategy Turn Based game your going to do. I've done RTS to death and they hold very little interest for me. I just totally got into a game called Armageddon Empires. A turn based post apocalyptic game. Fun as hell.

So, I spend my money where the item is that I want.

You've constantly provided that service. And again my current hope is for your fantasy game you give the races a serious feel to it. I'll be interested. And I'll check back. Simply because. I like what your selling. So if other don't. And they don't like your attitude. Okay. Doesn't affect me, essentially like you said about the people who don't like skins or aspects of skins. Your not making them for the naysayers. Your making them for those who are interested. Who spend their money on your company.

Good for you. It entitles you to be you. Keep it up. I just can't express enough the desire for you to please, treat your fantasy game a bit more serious in tone than you did with Gal Civ 2. While that was a great game, it's really lighter tone, makes me less interested. Even when I read about all the good things you've done with the Twilight of the Arnor. Those things sound fantastic.

I just have come to recognize, the tone of the races, has kept me from caring enough. To buy the new game. Oh well.

Keep up what your doing. Not everything can be a hit. But you guys do a good enough job.
on May 19, 2008
If only there were more CEOs like you and companies like Stardock...

Sadly, there are too many people who believe that having bought a product or service from a company entitles them to treat the employees of that company like trash every time they have a minor complaint, and sadly there are way too many businesses that let them get away with that. Maybe if enough businesses would tell people who act like arseholes to just bugger off, they'd get a clue and start acting more civil, at least when they found that the number of businesses willing to serve them were rapidly declining in number.

I just loathe people who think they can act however they wish just because they've bought something. No, the customer is not always right, now bugger off and learn some goddamn manners.

Keep doing what you do, please Not everyone is worth having as a customer, and I personally don't see the problem in telling them as much. If more people had the guts to do that, maybe we'd have less arseholes in the world. Wishful thinkin, I know
on May 19, 2008
The typical loud mouth posting on a web forum is a cretin. And I am willing to say, on the record, that yes, I do know more. On Neowin, when i get into debates on OS technology or whatever then yea, I do know what I'm talking about and most of the time, the person ranting is a bloody loon


Such is the curse of IT specialists the world over
on May 20, 2008
I'd pay $100 for some of the games the Stardock team has turned out.


Shhhh .... Geez dont give him those kinds of ideas .....

Regards
Zy
on May 20, 2008
Good post.
I for one wish I could do as I want to do. I would love to be able to put across my personality as it is at home and with friends in work. Sadly, for my job, I have to appear to be professional and well educated....at least when the boss and the public are lurking near by.
If I was the owner of a 20 million dollar company, I would likely take much the same approach. Though I wouldn't bother with the boat or Porsche.... but I'm UK based and the government would try to steal it off me somehow.
on May 25, 2008
If you run your own company and can't do what you want, what's the point? I think this is the greatest post ever by Brad, and there have been many awesome ones.
on May 27, 2008
Freedom baby, is never having to say your sorry.
- Satan (The Devil's Advocate, 1997)
on Jun 06, 2008
"I've 36. I've got a beautiful wife. 3 wonderful children. Plus I've got the toys. The Porsche 911 Turbo, the boat, the lake cottage, the big house, etc. And I get to work every day with people who I really like. Not just professionally but on a personal level.

Every day at Stardock is FUN. Even during crunch-time it's FUN. And why is it fun? Because every day we do what we want to do."


I'm just like you Brad so why does my life suck? I'm 36, single with no family and no close family ties. A 10 year old truck, no boat, no lake cottage, no house and in debt up to my eyeballs working at a really crappy job (that is really hard) for next to nothing pay with no benefits. Oh yeah! I spend all my time playing games (including yours) because that is "what I want to do"...

I hate to tell you but "in the real world" it doesn't work. It is nice that you have been able to create a little "bubble of reality" around yourself. Hmmm... maybe you could add "Bubble of Reality" to the Civ2:TofA mod?

Michael

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