Brad Wardell's views about technology, politics, religion, world affairs, and all sorts of politically incorrect topics.
How much is too much?
Published on September 7, 2006 By Draginol In Life

I've heard the term "conspicuous consumption" thrown around over the years but it's never properly defined.  Because I like to label everything, just ask my critics, I'll label it: Conspicious consumption is when a person has something that is greater than 4X in size or value of what the typical American has.

Let's play a game with that:

The typical American car now costs around $25,000.  A $100,000 car seems really over the the top to a lot of people.  The typical American new home is 2,500 square foot. A 10,000 square foot home seems ridiculous.  A typical wedding costs $10,000 day.  A $40,000 wedding seems excessive.  You get the idea.

Why is the 4X important in this discussion? That brings us to the second part -- the difference between the richest people and the middle class is determined almost purely by the amount of regulation there is in the economy.  The more the government regulates the economy, the less of a gap there is. The upside is that we can get endless reports of how the system is "fairer".  The downside is that the overall standard of living we all enjoy grows at a slower rate because the mega producers in the economy are disincented from doing what they do best. 

Right now, the economy is less regulated than it was 10 years ago so the gap is growing.  But in the United States, since Reagan the economy has been much less regulated which means the gap between the middle class and the richest 5% is pretty significant.  How significant?  According to the IRS the top 1% average over $1.1 million per year (pre-tax).  The next 4% average $210,000 per year. Leaving the average American household earning around $40,000 per year.

See the problem yet? If conspicuous consumption is spending 4X what the typical American has on something and the top 5% are earning 5X or more than the average American then you are going to have people who are merely spending the same ratio as everyone else on things behaving conspiciously.

So why is that a problem? Because the people who really get upset about conspicious consumption are usually the ones who make class wafare arguments or demand much higher taxes on that top 5%.

For example, one leftist blogger put it like this (from here):

I'm enough of a believer in CPI bias to want to say "real compensation for male nonsupervisory workers has stagnated since 1973"--I think it has grown, but only very slowly, and much less rapidly than productivity.

On the other hand, I'm enough of a touchy-feey sociology-lover to believe that a good chunk of the utility the rich derive from their conspicuous consumption is transferred to them from the poor: the happiness America's working poor and middle class derive from the compensation distribution--given their compensation, the compensation of the rich, and the lifestyles of the rich and famous--seems to me to be certainly less than that of their counterparts back in 1973.

Note the premise: That the wealth that the top 5% have is essentially stolen -- transffered to them -- from the poor.  That's right, the bottom half of the populatoin are the ones really generating that wealth and the top 5% are just taking it from them.  Which, to anyone with any understanding of the economy, is utter nonsense.  Anyone who thinks that economics is a zero-sum game is clueless.  Joe Rich Guy's wealth does not hurt Bob poor guy.

But if that's not explicit enough, he then writes:

"The easiest and most important thing the government can do to neutralize the adverse consequences of rising inequality is to make the tax system more progressive, not less. A reality-based government would react to growing pretax inequality by taxing the rich more, and subsidizing the poor more (through policies like the EITC) as well. "

This is a total perversion of what the founding fathers had in mind.  It is not the role of government to re-distribute wealth.  Life, liberty, and the pursuit of happiness.  Not only would such a policy be immoral in my view, it would be damaging to future generations.  As we enjoy our various luxuries today whether it be computers, the Internet, movies on demand, much higher quality housing per square foot and per cost, etc. one should ask oneself where those benefits came from. Who came up with it?  It doesn't take a historian to note that the biggest improvements in the way we live have come when taxation was relatively low.  People are much better at spending their own money than a government agency. 

The minute a person starts to think that there is something morally wrong with one guy having a big house or fancy car or private jet or whatever and another guy "only" having one TV -- and not HDTV and living in "only" a 1500 square foot house is the minute they've given up on the American dream.

Once you give up on the American dream, you might as well start thinking like that guy who followed up his post with:

I wrote that one reason that America's rich today live the expensive and ostentatious lifestyles they do (rather than spending much more money on charity, or philanthropy) is that it is a way of making other people feel small and unhappy...

Which is about as logical as saying that the motivation for a middle class person to buy a new home is to make homeless people feel small and unhappy. Class envy is a venomous thing in a free society. Let us hope that it never becomes too widespread. The citizens of Soviet Russia got a good taste of what happens when class envy takes over.


Comments (Page 1)
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on Sep 07, 2006
The main problem with serious disparity in incomes between the rich and the 'average' income is social disorder. The greater the disparity the greater the likelihood of unrest. The US has somehow avoided that for much of its history, but it's something to remember - most opposition to income disparity comes from the fear (or hope) that the revolution will come.

It always has in the past.

While Joe Rich Guy's wealth might not take money from Bob Poor Guy, his wealth could make Bob Poor Guy jealous/angry enough to kill Joe Rich Guy. And then there's a problem.
on Sep 08, 2006

So you believe that class envy leads to unrest?  I don't think it does for precisely the reasons I state in the article:

The moment we start to think someone being better off than us means we are worse off is when we start losing our freedoms.

 

on Sep 08, 2006
The moment we start to think someone being better off than us means we are worse off is when we start losing our freedoms.


Perhaps, but it's also generally the time when you get a few freebies as well. Social security would never have existed if everyone's favourite German chancellor hadn't realised that unrest over disparity in incomes between factory owners and factory workers was leading to a rise in anti-state communism.

Those workers may have been better off if the owners had continued to be able to do as they wish, but then again Germany may have turned Communist too and that would have drastically limited growth.

The same again in Indonesia. Recently the price of petrol (gasoline) was increased by the government. There were riots, big ones too. Despite the fact that a more competitive marketplace might have stimulated economic growth the government was forced to decide between instability and possible collapse or a reduced price increase and a more stable populace.

Political leaders have to walk that fine line between encouraging the wealthy and ensuring the working poor remain mildly content. Growth at all costs requires enormous internal security expenditure, although as you say no income disparity means no growth at all.

I don't think it's always as simple as you've suggested in the past. Countries need limits to the disparity growth if they are to survive.
on Sep 08, 2006
I'm not arguing for laize-faire.  I believe in a progressive income tax system because I think everyone has their threshold for "conspicuous consumption". 
on Sep 08, 2006
The insipid part isn't really the standard involved, it's that without all the conspicuous consumption of the upper 30% or so of the American population, many in the lower 70% wouldn't have jobs.

Conspicuous consuption isn't limited to the upper class. A new car every 5 or even 10 years is conspicuous consumption, even if it is a low-end car. People drive used cars happily for 20 years. The cost of servicing a used car, contrary to myth, is nothing compared to the cost in inflated value and financing. So when people start blabbing about need, do people "need" to trade in their minivan every time the front seats get a little shabby?

Yet... if we all drove our cars for 20+ years, MILLIONS of Americans and other people around the world would be financially devastated, and entire industries would crumble. Waste is considered awful until you realize that the waste doesn't just dissolve into thin air, it actually flows back into the economy. The question is, who is better for the economy, the "deserving" frugal middle class, or the "wasteful" upper class?

Who is more appreciated when there is a huge influx of travel; those who spend conspicuously, or the penny pinchers who show up for the day and refuse to waste the money on a hotel room? Do the movie theators appreciate the folks who waste money on their soda, or the people who sneak cans in? There's a reason that business likes one and not the other, and *SURPRISE* business profits feed EVERYONE, and fuel the government we rely on.

In terms of sheer waste, the upper classes few thousand extra square feet is nothing compared to the jaded lower-middle class American. The supposed frugal non-wealthy don't invest, they consume, and leave tons of waste behind afterward. They receive the lion's share of the government's services and pay the least. Instead of purchases that later generate yearly tax revenue like big houses it goes to china by way of wal-mart.

So Instead of the wealthy having surplus money to invest in business, the poor will have fuel to widen their lead in the race to be the most obese poor in the world. I guess if you want to see a boom in the ringtone and cellphone wallpaper business (only $30 a month and a cool new rap ringtone every day!!!), give your money to the lower classes. If you want to see jobs created, leave the money with the classes that will invest it, so that the ringtone schmucks will have a job at all.

on Sep 08, 2006
Eating a hotdog on a busy street corner.
on Sep 08, 2006

The US has somehow avoided that for much of its history,

An interesting quote.  And I think it displays a lack of understanding of what America is.  The US has avoided it, because we have never had a royal class.  Contrary to French belief, America was the first country founded on the principle of a representative democracy, where anyone could go anywhere and be anything.  And we have seen that as yes, the American Dream is alive and well, and poor people have gone on to become rich people.

The fallacy of your statement Cacto, is that you see classes, where there are none.  America is a classless country.  Oh, we have different income stratas, but nothing guarantees the rich will stay rich, or the poor will stay poor.  There is no mark placed on people, and their strata is determined by how much they are willing to sacrafice, for the most part.  I am guilty, as are most politicians, of throwing around the term "upper class" and "lower class' when talking about the rich and poor.  But the labels are not accurate.  We have never had lords and ladies.  That was a European caste distinction, that they transferred to their colonies, at least the ones that did not kick them out.

Yes, we do have some envy, but not a lot.  Why?  most people are too busy enjoying life and moving up in the income stratas to worry about what Bill Gates is spending his money on.  Do we want that 103" Panasonic flat screen TV?  Some do, and will one day be able to afford it.  But most of us are content with our 42" tvs, and we can afford them now.  So why be envious when we both get the same picture on them?

on Sep 08, 2006
What's hard for me is when I see companies cutting salaries and benefits for their workers and then you see their executives getting millions of dollars in compensation and buying solid gold toilets. It does seem that the top guy is wealthy because of the sacrifices of all the little guys. Maybe right, maybe wrong but that is the perception.
on Sep 08, 2006
How do I define conspicious consumption? Watch My Super Sweet Sixteen on MTV. It will make anyone ill. "My baby doesn't just get one car for her birthday, she gets two in addition to the million dollar party and thousands spent just on her personal appearance for the day." It's their money. They earned it. They can spend it however they choose but it still makes me a bit sick and maybe understanding the communist overthrows a little better. Let them eat cake. Okay I know that wasn't a communist overthrow but you get the idea.
on Sep 08, 2006
Note the premise: That the wealth that the top 5% have is essentially stolen -- transffered to them -- from the poor. That's right, the bottom half of the populatoin are the ones really generating that wealth and the top 5% are just taking it from them. Which, to anyone with any understanding of the economy, is utter nonsense. Anyone who thinks that economics is a zero-sum game is clueless. Joe Rich Guy's wealth does not hurt Bob poor guy.


Stolen: Theft (also known as stealing) is, in general, the wrongful taking of someone else's property without that person's willful consent.

The way I see it you can't steel what people give to you. If someone came up with a product that many people need or just plain want, such as something sold in Walmart, sells it for what does not sound like a reasonable price and the guy makes millions off the sales, is he stealing? No. Those who buy this unreasonably priced items chose to spend the money for it. It's not the makers fault, or Walmarts, that people were probably dumb enough to pay for something that could have been found cheaper somewhere else or was not worth the price.

Rich people have money cause others were willing to buy the products they sell. Even those who win the lottery are not technically rich cause unless they invest their money and make more out of it, they will eventually run out of it (and now a days people can go thru millions very easily). But if they chose to open a business and it makes money then they can probably maintain this new found high class lifestyle. Are actors and superstars responsible for them having outrageous amounts of money that they spend in, what would seem, the most rediculous ways they can find (just look at Micheal Jackson spending history)? Or are those average people who go to their movies, concerts, sports games and/or buy their products, the ones responsible for them having all that money?

There is a large amount of envy in this country to the point that people are buying stuff in fleamarkets that mimic the brand name stuff to paint a picture that they are doing good financially. This is the reason the Lexus was invented, it's a car that lets the average person feel like they are driving a luxury vehicle like a Benz or a Jaguar when they are really just paying a really high price for a fancy looking Toyota or Honda. It's all about the image.

I've always said that it's money what is driving this world to hell. Of couse I don't have to really say it, I'm sure that's obvious to everyone. It's just in our human nature to have the need to trade something for something.
on Sep 08, 2006
What's hard for me is when I see companies cutting salaries and benefits for their workers and then you see their executives getting millions of dollars in compensation and buying solid gold toilets. It does seem that the top guy is wealthy because of the sacrifices of all the little guys. Maybe right, maybe wrong but that is the perception.


That is true, but I see it as I could be doing that too if I tried to reach that goal. I may never get to that point but you never know. I try not to look at what others have and hate them cause I don't have it and I deserve it as much. How much do I really deserve it? What is it that I am doing wrong that I am not where that person is? Unless I am unhappy with what I have now, I should not be envying what others have, I should be trying to get to where they are so I can have what they have.

How do I define conspicious consumption? Watch My Super Sweet Sixteen on MTV. It will make anyone ill. "My baby doesn't just get one car for her birthday, she gets two in addition to the million dollar party and thousands spent just on her personal appearance for the day." It's their money. They earned it. They can spend it however they choose but it still makes me a bit sick and maybe understanding the communist overthrows a little better. Let them eat cake. Okay I know that wasn't a communist overthrow but you get the idea.


Though I have not seen the show yet, I have always figured that I would feel exactly like you do and therefor would not waste my time with it. I don't really need to know what others do in their lives, especially those with more money than they can spend. That's why shows like E!, Extra, MTV Cribs and all those other shows that focus on what rich people do with their time and money do not call my attention at all. Though Sometimes I ask myself if these production companies that come up with these shows do it to show off what rich people do or to actually show just how stupid some people can be when they have more money than they know what to do with it.
on Sep 08, 2006
I define conspicuous consumption as the willfull wasting of something for show that someone else desperatly needs. In my eyes it's really just that simple.

on Sep 08, 2006
Shovel, what's "willfull wasting", in your mind?

It is the goal of most sane people to live well, in comfort, with some time and accessories for leisure and entertainment readily available to them each day.

So if I live in a house with a den, or a rumpus room, or a two-car garage, while somebody else lives in a van down by the river, am I consuming conspicuously, or am I simply seeing to my very human needs and enjoying the combination of hard work and good luck that brought me to this point?
on Sep 08, 2006
I define conspicuous consumption as the willfull wasting of something for show that someone else desperatly needs.


What I want to understand is why is it that the one willfully wasting something is somehow responsible for the one who desperately needs that something? When will people finally admit that those who are down in luck are responsible for their own down in luck situation? When will people realize that those who have more earned what they have and that they should not be responsible for those who don't have enough, they can help if they chose to but it is their right to do with their money as they please and should not be looked down at because they chose to help themselves, after all, they were the ones who worked for what they earned.

Many who are parents work hard (well those who work anyways) to maintain a decent lifestyle for their children. Why should they also have to maintain the lifestyle of a neighbor 5 houses down the street that chooses to be happy with his McDonalds paycheck? Everyone has a choice to better themselves. There is a handicapped man here where I work at that drives an almost new BMW while I drive a 92 Ford Explorer. If he, having a handicap, can achieve this much, why can't I?
on Sep 08, 2006
So if I live in a house with a den, or a rumpus room, or a two-car garage, while somebody else lives in a van down by the river, am I consuming conspicuously, or am I simply seeing to my very human needs and enjoying the combination of hard work and good luck that brought me to this point?


I would call that living moderatly by "enjoying the combination of hard work and good luck that brought you to this point." I think you know what I mean- like pornography you maybe can't define it but you know it when you see it. To me (I say to me) a good example of conspicuous consumption would be to have a large, lavish yard that consumes thousands of gallons of water to maintain while other people can barely afford to buy the stuff for their household use.

or...

Driving a 1 mile per gallon giant gas hog when something more reasonable would still get you from point A to point B just as well.

or...

spending thousands and thousands of dollars for a piece of artwork for a business's lobby while employees of said business are living paycheck to paycheck.

But yeah, the wealthy are entitled to their conspicuous consumption. I have no quarrel with that at all. But I don't think I could ever feel good about myself if I did it to that big of a degree (and we all do it to some degree don't we?)  
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