While most attendees pick up badges and badge holders for the show, bloggers were introduced to a somewhat...different experience.  To get their badge holders (i.e. the things you put your badge into) you had to go onto a great journey.  Here you can see bloggers making th etrek away from the show into the dark reaches of South Hall to get the official badge HOLDER for the badges they already have.

That said, bloggers do get to enjoy all the goodies of being the press.